About - A Digital Marketing Journey
Bio
With over 13 years of experience in Digital Marketing, I’ve had the privilege of working with a diverse range of businesses—from ambitious startups to well-established brands.
Work
I specialize in creating tailored Digital Marketing strategies that are both practical and results-driven. Whether it’s increasing brand visibility, attracting new customers, or driving sales, I work with businesses to develop strategies that meet their unique needs and goals.
Experience
Throughout my career, I’ve gained valuable experience in a variety of roles, including:
- Head of Digital Marketing at HKLM
- Senior Copywriter and digital advertising campaign manager - Terra Nova
- Web Content Editor - University of the Witwatersrand - South Africa
- Digital Marketing Agency Owner - Express Eloquence
In addition to my work in Digital Marketing, I have lectured at VEGA, where I have contributed to curriculum development and facilitated collaboration sessions for the postgraduate module, Digital Experience Design. This module is part of the Postgraduate Diploma in Digital Strategy.
I have also guest lectured at the University of Pretoria on the subject of 'online brand community'.
Education
I hold a Master of Management in Digital Business and a Professional Diploma in Digital Marketing, these have given me a strong foundation in both the theoretical and practical aspects of modern marketing and business.
Expectations
Setting Clear Expectations for Successful Partnerships
Clear communication and realistic expectations are the foundation of every successful Digital Marketing Strategy.
Before diving into any project, it’s essential to align on goals, deliverables, and timelines.
Setting expectations isn't just about outlining what I will deliver—it's about understanding what you need and how we can work together to achieve those results.
From the initial consultation to project completion, I take the time to discuss your objectives, challenges, and vision in detail. This upfront discussion and subsequent agreement allows us to:
- Define Clear Goals: By establishing specific, measurable goals, we can track progress and ensure that we’re always working toward your ultimate business objectives.
- Set Realistic Timelines: No one likes surprises. Together, we’ll establish a timeline that suits your schedule and mine, ensuring smooth and timely execution.
- Align on Priorities: Whether you're focused on driving more traffic, increasing conversions, or building brand awareness, we’ll agree on the most important actions to take first.
- Manage Budget Expectations: We’ll be transparent about costs, ensuring that you know exactly what you’re investing in and how it will contribute to achieving your goals.
Are you ready to take your Digital Marketing to the next level ?
I’m here to help you build and implement a powerful, results-driven strategy that moves your business forward.
Let's start the conversation, and get one step closer to reaching your Digital Marketing goals together.
