Privacy Policy

Effective Date: 12 February 2025

1. Introduction
Welcome to Express Eloquence Pty ltd trading as  Richard Armstrong Digital Marketing ("we," "our," or "us"). Your privacy is important to us.
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit
our website [richardarmstrongdigitalmarketing.com] ("Website"). This policy complies with the General Data
Protection Regulation (GDPR) and the Protection of Personal Information Act (POPIA).

2. Data We Collect
We may collect and process the following personal data:
- Identity Data: Name, surname, company name.
- Contact Data: Email address, phone number.
- Technical Data: IP address, browser type, operating system, and other technology on the devices used to access our Website.
- Usage Data: Information about how you use our Website and services.
- Marketing and Communication Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data
We collect data through:
- Direct interactions: When you fill out a contact form, subscribe to a newsletter, or communicate with us.
- Automated technologies: Cookies and similar tracking technologies that collect Technical and Usage Data.
- Third-party services: Analytics tools (e.g., Google Analytics) that help us improve user experience.

4. How We Use Your Data
We use your personal data for the following purposes:
- To respond to inquiries and provide our services.
- To improve our Website and services.
- To send marketing communications if you have opted in.
- To comply with legal and regulatory requirements.

5. Legal Basis for Processing (GDPR Compliance)
Under GDPR, we rely on the following legal bases to process your data:
- Consent: When you provide explicit consent for marketing communications.
- Contractual Necessity: When processing is necessary for fulfilling a contract with you.
- Legal Obligation: When processing is required to comply with legal obligations.
- Legitimate Interests: For business development, Website optimization, and fraud prevention.

6. Data Sharing and Disclosure
We do not sell your personal data. However, we may share your data with:
- Service providers assisting in Website operation and marketing.
- Legal authorities if required by law.
- Business partners in the context of service delivery.

7. International Data Transfers
If we transfer your personal data outside the European Economic Area (EEA) or South Africa, we ensure appropriate safeguards are in place to protect your data.

8. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse.

9. Your Rights
Under GDPR and POPIA, you have the following rights:
- Right to access: Request a copy of the data we hold about you.
- Right to rectification: Correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your data in certain circumstances.
- Right to restriction: Limit the processing of your data.
- Right to object: Object to processing based on legitimate interests.
- Right to data portability: Request transfer of your data to another service provider.
- Right to withdraw consent: Opt out of marketing communications at any time.

10. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

11. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience. You can manage your cookie preferences through your browser settings.

12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Us
If you have any questions about this Privacy Policy or your personal data rights, please contact us at:

Richard Armstrong Digital Marketing
Email: richard@richardarmstrongdigitalmarketing.com
Website: richardarmstrongdigitalmarketing.com

By using our Website, you acknowledge that you have read and understood this Privacy Policy.